The Sustainability side

Where Sustainability meets Action


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Episodes Playlist

Ep. 22 | Why Cities Must Treat Shade Like Critical Infrastructure (ft. Maks Udov & Bruno Jelinić) The Sustainability Side

What if shade wasn’t just a nice-to-have, but essential city infrastructure? 🌳🏙️As global temperatures rise and urban heat islands intensify, treating trees as simple street decoration is costing cities billions—especially when nearly 45% of newly planted urban trees fail within their first few years.In Episode 22 of Voices of Sustainability, we sit down with Maks Udov (Horticulture & Landscaping Expert with 30+ years of experience) and Bruno Jelinić (Landscape Designer & Urban Forestry Specialist). Together, we break down why cities need to protect existing trees, use satellite data for strategic planting, and engineer root zones for long-term survival.In this episode, we cover:🌳 Trees as Critical Infrastructure: Moving beyond aesthetics to cooling, air quality, flood reduction, and mental health.🛰️ Data-Driven Urban Forestry: Using satellite screening, heat maps, and NDBI indexes to locate urban heat islands and target problem zones.📉 Solving the 45% Tree Failure Rate: Why newly planted urban trees die and how root-zone engineering changes the game.💧 Water Conservation: How innovative systems like the Aqua Vault can reduce tree irrigation needs by up to 80%.🏜️ Greening Extreme Climates: Insights and potential for arid regions, including Green Riyadh, Dubai, and the broader Middle East.🏙️ Planning for Shade: Why urban planners, architects, and municipal leaders must build tree clusters rather than isolated plantings.Connect with Our Guests:Maks Udov: LinkedIn ProfileBruno Jelinić: LinkedIn ProfileConnect with the Movement:Website: https://thesustainabilityside.comLinkedIn: https://www.linkedin.com/showcase/thesustainabilityside/Instagram: https://www.instagram.com/thesustainabilitysideFacebook: https://www.facebook.com/thesustainabilitysideSupport Our Mission:Support us on Ko-fi: https://ko-fi.com/thesustainabilitysideJoin our Patreon: https://www.patreon.com/TheSustainabilitySideShop Our Official Store: https://www.store.sashaglobalconsortium.com🎙️ Produced by: The Sustainability Side (TSS)🎧 Available on: Spotify | Apple Podcasts | Amazon Music | YouTube Music#UrbanForestry #SustainableCities #ClimateAction #VoicesOfSustainability #TheSustainabilitySide #UrbanPlanning #GreenInfrastructure #TreeCanopy #BeatTheHeat #GreenRiyadh #ClimateResilience #TSS
  1. Ep. 22 | Why Cities Must Treat Shade Like Critical Infrastructure (ft. Maks Udov & Bruno Jelinić)
  2. Net Zero, Demystified: From Buzzword to Real Climate Action
  3. Is Your Small Business Greener Than You Think? (Ft. Karen Formosa) | Special Ep 8
  4. Single Parenting: Resilience, Role Overload, & Community Care | Special ep 7
  5. Climate Justice and Grassroots Innovation in Bangladesh with Kora Hasan Evana | S Ep 6

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Our Guiding Principles

We are committed to the following UN Sustainable Development Goals (SDGs) as our core focus areas:

SDG 17: Partnerships for the Goals

SDG 6: Clean Water and Sanitation

SDG 7: Affordable and Clean Energy

SDG 9: Industry, Innovation, and Infrastructure

SDG 11: Sustainable Cities and Communities

SDG 12: Responsible Consumption and Production

SDG 13: Climate Action

SDG 14: Life Below Water

SDG 15: Life on Land

About The Sustainability Side (TSS)

A Sasha Global Consortium initiative, TSS is a platform for sustainability education and professional empowerment. It unites change-makers through courses, podcast, networking opportunity and research to turn environmental vision into measurable collective action.

About Team behind TSS

Behind The Sustainability Side is a small team of curious minds and changemakers who love sharing real stories about people shaping a greener future. We mix passion, purpose, and a bit of fun to spark conversations that inspire action.

About Dr. Sama A

Academic leader and founder of Sasha Global Consortium, Dr. Sama A hosts “The Sustainability Side” podcast. She bridges ESG research and business innovation to drive global sustainable development goals through scalable, impactful opportunities.